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Creative Lead

Digital Marketing

Location

Chennai, Tamil Nadu, India

Job Type

Full Time, Hybrid

About the Role


Day to day creative management

  • Oversee the creative and design process across the agency

  • Liaise directly with clients to decide the strategic and creative direction of a project and make it a tangible and deliverable product

  • Hands-on design of flagship design projects

  • Review creative before it is delivered to clients

  • Work with cross-functional teams (Account management, copy, dev) to determine the best creative output for the agency

  • Staying on top of latest trends in design productivity and AI to company’s productivity and profitability

  • Ensure projects are delivered as per schedule and specs, within estimated costs of production and ideation

  • Improve quality results by studying, evaluating, and re-designing creative processes; implementing changes

People

  • Build and grow a creative team with the right combination of skills to suit the needs of the agency’s clients and the market

  • Inspire and upgrade ideation skills

  • Ensure skill levels of the team are up to expected standards

  • Engage employees through regular feedback and reviews

  • Ensure employee training and retention

  • Build and maintain a pool of contractors and freelancers of specialist skills for overflow work

Organizational

  • Understand business and commercial implications to provide solutions

  • Create and own the agency’s brand, marketing collateral and portfolio management to help with sales and business development

  • Work on pro-active ideas for existing clients to help engage clients generate new business

  • Work towards producing result-oriented and award-winning creatives

  • Develop skill levels and standards for the creative team

  • Chart the strategy for the agency’s creative output

Critical Focus Areas

  • Creative/design standards

  • Timely delivery

  • Alignment to client’s goals

  • Team Management

Requirements

Work Experience

  • 10+ years in graphic design with a focus on website design

  • 5+ years managing design and production teams

  • Relevant experience in Digital and Advertising space

  • Exposure to branding an added advantage

Knowledge

  • Limitations and possibilities of web and mobile technology / concepts.

  • Expertise in UX/UI and graphic concepts and functions

  • UX/UI and graphic design tools

  • Evolving technologies

Skills

  • Excellent motivational and leadership qualities

  • Exceptional creativity and innovation

  • Ability to identify and work with new technologies and concepts

  • A business understanding of the latest trends in digital design

  • People management skills

  • Presentation and communication skills

  • Project management skills

About the Company

Our Client is a digital creative agency serving clients across Australia, with a talented team of designers, developers, and QA specialists based in Chennai, India.

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