About the Role
Build the bridge between brands and consumers
Vocal and inventive champion with the ability to break down complex tasks and create clarity from complexity
Implementation knowledge of end-to-end customer experience strategies, including customer research, strategy, vision & design
Keen sense of developing strategy solutions, from brand strategy, down to tactical, social, content and influencer strategies
Out-of-the-box perspective on data and research to find interesting consumer insights that we can leverage
Well versed with the ability to leverage tools, research and platforms to perform content audits, collaborate with the media team to provide holistic success measurement frameworks
Bring the consumer’s world to life for creative teams and clients using qualitative and cultural mining and insightful synthesis of quantitative & qualitative research to inform a strategic approach
Articulate effective strategic rationale and logic flow that will help form a compelling story
Deck crafter - someone that can detail out ideas and insights that are clear and can sell the solution being proposed
Experience with using tools for social benchmarking, conversation listening, and analytics would be appreciated
Drive new business development pitches – research the product, consumer, and industry, conduct competition audits, explore & suggest campaign ideas & executions, derive audience insights/ platform insights, suggest integrated strategies going beyond just digital
Develop unique strategies & build upon current client strategies to meet/ exceed objectives. You are expected to collaborate with account managers/ other members in the organization to provide direction for the monthly/ quarterly/ half- yearly and annual plans proposed to the client
Be up to date with everything digital – content best practices & trends, changes on social media platforms, audience research, building user journeys, suggesting full- funnel strategies, thinking of integrated ideas, especially in the case of campaign planning, paid marketing across the funnel, influencer marketing ideas & strategy, etc
Requirements
Curiosity is a necessity
9-10 years of experience as a Senior Strategist in a media/ communications/ creative advertising agency
Must be adept at building long term & short term digital & overall marketing strategies
Should have the ability to identify opportunities for growth within the organization and incremental opportunities with respect to clients/ media partners
Should be a problem solver and should be passionate about making things happen – adapt to new technologies, deliver projects within tight deadlines or convince clients to opt for digital solutions/ strategies that have never been done before
Deliver work independently on all tasks and achieve results at pace with energy and drive
Actively participate in collaboration sessions cross-functionally
Execute a strong sense of understanding priority levels and urgency; and know how to act on the critical difference between the two
Manage the ongoing performance of different tasks or projects, as well as understanding and ownership of internal processes for quality assurance
Foster positive internal communication and collaboration with all internal teams
Provide clear, professional, timely and helpful information to the team or external clients and partners
About the Company
An Advertising agency steeped in the art of creative communications that thrived throughout the ‘ascent of digital’.