About the Role
The candidate must create compelling content and handle social and digital media:
Digital Media - Work with the team and agencies for crafting digital / social content, managing digital media platforms (internal + external). Create and curate blogs for various sites and align with SEO requirement by digital marketing teams. Manage communities and influencer marketing.
Agency liaison - Brand building, digital and social media marketing and promotions, and also monitor organization reputation management ( ORM) and work with agency to draft suitable responses
Content Creation- Copy, write and develop content for internal communication projects – could be anything, corporate collateral and social media. - Internal Newsletters
Traditional + Digital PR - Drafting content for media and writing releases, pitching stories online. Ideation and implementation of innovative digital PR campaigns
Multimedia Creation - Develop films, slideshows, presentations for various projects, internal presentations. Collaborate with various internal clients and production houses for films and AVs from concept to completion
Brand Communication Create, update and maintain Brand Identity Manuals , communicate brand guidelines to the entire organization, ensure compliance of brand-standards
Events - Collaborate with agencies and teams on managing digital and regular events.
Department Support – Support the department and the team whenever required
Requirements
Education:
(UG - Any Graduate - Any Specialization) OR (PG- Any Postgraduate - Any Specialization, M.A - Any Specialization, Communication, PR/ Advertising)
The candidate should be a Post Graduate in Communications (ideally), with a minimum of 3-5 years’ experience in handling corporate communications/ digital marketing communications.
Skills:
Must have excellent content creation/ Language / writing skills.
Should have excellent communication skills, strong inter personal skills, natural drive to achieve and good execution skills. Strong people skills.
Ability to lead projects on their own and adhere to tight delivery deadlines
Willing to work with the team, collaborate with different departments, teams and people. Must foster Team spirit.
About the Company
A Leading Tractor Manufacturing company based in Chennai, who have earned the trust of customers through its range of products that are widely acclaimed for quality and low cost of operation.