About the Role
Social Media Marketing
Manage social media brand pages and ensure high level of engagement on digital brand properties
Plan, ideate, create and execute social media calendars and posts
Conceptualize and work with agencies to create brand content and digital collateral
Write ad copies, and social media copies for the media campaigns and SMM platforms
Research industry-related topics and pitch for new blog ideas. Create, conceptualize and proofread blog content for relevant topics
Script writing for AVs and documentaries and forming Long-term content strategy and marketing ideas
Ability to adhere to the brand voice, research, and identify target audience preferences and trends
Write marketing copy to promote our products/services
Website Management & SEO
Create and curate blogs for various sites and align with SEO requirements by digital marketing teams.
Work with agencies regularly to maintain SEO and SEM practices.
Ensure that all communication collaterals (within and outside the team) follow brand standards and guidelines.
Software and hardware skills
Basic knowledge of Premier Pro, Adobe audition, Adobe suite for video and audio editing
Basic knowledge of Photography and Videography for online content creation
Online Reputation Management (ORM)
Observe and manage online reputation on all social media platforms and work with agencies for suitable responses
Proactive response ready mechanism built in for crisis communication.
Multimedia creation
Video and photo editing skills will be a plus
Develop presentations, reports, films, AVs and video concepts for various projects, and internal reviews
Requirements
Education
Graduate/Post Graduate in Communications, Visual communication, English literature, Journalism and broadcast communication, MBA in marketing, digital marketing, and the likes, certified with courses on similar subjects
Skills
Must have excellent content creation/language/writing skills
Should have excellent communication skills, strong interpersonal skills, a natural drive to achieve, and good execution skills
Ability to lead projects on their own and adhere to tight delivery deadlines
About the Company
A Leading Tractor Manufacturing company based in Chennai, who have earned the trust of customers through its range of products that are widely acclaimed for quality and low cost of operation.