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Senior Executive / Assistant Manager

Social Media Marketing

Location

Chennai, Tamil Nadu, India

Job Type

Full Time, Work from Office

About the Role

Social Media Marketing


  • Manage social media brand pages and ensure high level of engagement on digital brand properties

  • Plan, ideate, create and execute social media calendars and posts

  • Conceptualize and work with agencies to create brand content and digital collateral

  • Write ad copies, and social media copies for the media campaigns and SMM platforms

  • Research industry-related topics and pitch for new blog ideas. Create, conceptualize and proofread blog content for relevant topics

  • Script writing for AVs and documentaries and forming Long-term content strategy and marketing ideas

  • Ability to adhere to the brand voice, research, and identify target audience preferences and trends

  • Write marketing copy to promote our products/services


Website Management & SEO


  • Create and curate blogs for various sites and align with SEO requirements by digital marketing teams.

  • Work with agencies regularly to maintain SEO and SEM practices.

  • Ensure that all communication collaterals (within and outside the team) follow brand standards and guidelines.


Software and hardware skills


  • Basic knowledge of Premier Pro, Adobe audition, Adobe suite for video and audio editing

  • Basic knowledge of Photography and Videography for online content creation


Online Reputation Management (ORM)


  • Observe and manage online reputation on all social media platforms and work with agencies for suitable responses

  • Proactive response ready mechanism built in for crisis communication.


Multimedia creation


  • Video and photo editing skills will be a plus

  • Develop presentations, reports, films, AVs and video concepts for various projects, and internal reviews

Requirements

Education


  • Graduate/Post Graduate in Communications, Visual communication, English literature, Journalism and broadcast communication, MBA in marketing, digital marketing, and the likes, certified with courses on similar subjects


Skills


  • Must have excellent content creation/language/writing skills

  • Should have excellent communication skills, strong interpersonal skills, a natural drive to achieve, and good execution skills

  • Ability to lead projects on their own and adhere to tight delivery deadlines

About the Company

A Leading Tractor Manufacturing company based in Chennai, who have earned the trust of customers through its range of products that are widely acclaimed for quality and low cost of operation.

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