Marketing Manager

We are seeking a highly creative and hands-on Marketing Manager to lead both digital and offline marketing initiatives in the salon, retail, and lifestyle domain. You will be responsible for building a consistent brand presence, managing online campaigns, driving promotions, and developing marketing plans that align with business goals. This role combines brand strategy, team leadership, and a passion for beauty and wellness trends. If you're detail-oriented, innovative, and thrive in a fast-paced, customer-facing industry, this is your calling.

Location: Chennai
Experience: 5 to 8 years
Notice Period: Immediate to 30 days
Department: Marketing & Brand Strategy
Qualification: Graduate/Postgraduate in Marketing, Business, or related field

Must-Have Skills:

• Strong knowledge of branding, brand communication, and visual identity

• Experience with digital marketing, SEO, and performance campaigns

• Hands-on with website content management, online offers, and blogs

• Proficient in ORM, email/SMS marketing, and influencer outreach

• Experience in developing offline and online marketing collaterals

• Familiarity with competitive analysis and trend tracking (e.g., chatbots, automation tools)

• Excellent team management and leadership skills

Key Responsibilities:

• Define and maintain brand image, tone, and communication across all channels

• Create and execute monthly and quarterly marketing plans

• Manage performance marketing, SEO, and website content updates

• Lead online reputation management and customer engagement strategies

• Develop salon-specific offers and marketing campaigns in coordination with business teams

• Oversee influencer marketing collaborations and campaign execution

• Supervise SMS, email campaigns, and digital outreach programs

• Coach, mentor, and manage a marketing team to achieve executional excellence

Good to Have:

• Passion for the salon, fashion, or beauty industry

• Experience working with service-based or retail brands

• Exposure to marketing automation tools and customer loyalty platforms

• Creative flair with a strong eye for detail and aesthetics

• Strong communication skills in English (written and spoken)