Senior Executive - Digital Marketing

We are seeking a skilled and creative Senior Executive – Digital Marketing to drive brand visibility and lead generation across digital platforms. You’ll manage social media content, SEO/SEM strategies, performance marketing campaigns, and marketing automation across multiple channels. This role requires hands-on execution and strategic thinking to support business growth, especially in international markets such as Europe and the U.S.

Location: Chennai (Nungambakkam HQ)
Experience: 2 to 4 years
Notice Period: Immediate to 30 days
Department: Digital Marketing & Communications
Qualification: Graduate/Postgraduate (MBA preferred); Digital Marketing certification is a plus

Must-Have Skills:

• Social Media Management & Content Strategy

• Paid campaigns: Facebook, Instagram, LinkedIn, YouTube Ads

• Google Ads (Search & Display), Google Analytics

• SEO: On-page optimization, keyword research, landing page optimization

• Email marketing, drip campaigns, and loyalty campaigns

• Campaign performance tracking and reporting across multiple platforms

• Experience with Martech tools and dashboards

• Excellent written and verbal communication skills

• Strong analytical skills for interpreting marketing data

Key Responsibilities:

• Plan, create, and manage engaging content across social media platforms

• Execute performance marketing campaigns to support brand goals

• Monitor campaign KPIs like ROAS, CTR, and conversions; optimize as needed

• Manage website SEO to maintain top search rankings

• Coordinate with creative and sales teams to maintain consistent brand messaging

• Create and automate email marketing campaigns

• Analyze campaign and competitor performance; provide actionable insights

• Ensure consistent brand tone across all digital channels

• Manage paid listings on third-party platforms and directories

Good to Have:

• Experience working with international audiences (Europe/U.S.)

• Proficiency in tools like Meta Ads Manager, Google Ads, YouTube Studio

• Prior agency or brand-side experience in content and campaign execution

• Ability to build data-backed recommendations and optimization plans

• Knowledge of branding principles and audience segmentation