About the Role
We are seeking a strategic and hands-on Senior Marketing Manager to lead a high-performing, cross-functional marketing team. This role encompasses content, design, SEO, website, performance marketing, and automation. You will be responsible for shaping the brand narrative, generating qualified leads, and driving measurable business growth. The ideal candidate is a visionary leader who thrives in fast-paced environments and knows how to balance creative storytelling with data-driven performance.
Requirements
Location: Chennai
Experience: 5+ years (with 1–2 years in a leadership role)
Notice Period: Immediate to 30 days
Department: Marketing & Strategic Initiatives
Qualification: Graduate/Postgraduate in Marketing, Business, or relevant field
Must-Have Skills:
Proven experience in managing cross-functional marketing teams
Expertise in performance marketing (Google Ads, Meta, LinkedIn)
Strong understanding of SEO best practices and website optimization
Hands-on with marketing automation tools and lead nurturing workflows
Content strategy and brand positioning knowledge
Strong analytical mindset to monitor KPIs and refine strategies
Excellent communication and project management skills
Fluent in Hindi and English
Key Responsibilities:
Define and execute a comprehensive marketing strategy aligned with business goals
Lead teams in content creation, visual design, media buying, SEO, and automation
Oversee campaign execution across paid and organic channels to drive lead generation
Manage brand identity and content to establish industry authority
Ensure SEO practices and website UX enhancements for sustained growth
Monitor marketing metrics and generate performance reports for decision-making
Manage and optimize the overall marketing budget for maximum ROI
Foster a collaborative, high-impact work culture within the team
Good to Have:
Experience in fintech or SaaS ecosystems
Exposure to CRM and analytics platforms (e.g., HubSpot, GA4, etc.)
Background in B2B and B2C marketing strategy
Ability to scale campaigns across diverse regions and segments
About the Company
Work with a fintech platform that’s simplifying investments and empowering mutual fund distributors. Fast-paced, data-driven, and made for growth.