Senior Performance Marketer

We are looking for a Senior Performance Marketer to drive high-impact growth campaigns across paid and organic digital channels. This role involves managing performance marketing initiatives on Google Ads, Meta Ads, and LinkedIn, optimizing budget allocation, and delivering measurable results. You’ll also support email marketing, influencer collaborations, and social media strategies. If you’re data-driven, analytical, and thrive in a fast-paced environment with a passion for growth marketing, this role offers the opportunity to scale customer acquisition and brand visibility.

Location: Chennai
Experience: 2 to 4 years
Notice Period: Immediate to 30 days
Department: Digital Marketing & Growth
Qualification: Bachelor’s in Marketing, Communications, or related field

Must-Have Skills:

• Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads

• Strong understanding of performance metrics: ROAS, CPA, CTR

• Proficiency in managing email marketing tools and automation platforms

• Analytical skills for interpreting data and optimizing campaign performance

• Experience creating ad copy, landing pages, and email templates

• Familiarity with social media growth tactics and influencer marketing

Key Responsibilities:

• Plan, execute, and manage paid campaigns across multiple digital platforms

• Continuously monitor and optimize ad performance to meet KPIs

• Drive targeted lead generation and acquisition strategies

• Manage and segment email campaigns; track open/click-through/conversion rates

• Collaborate on social media strategy and influencer partnerships

• Prepare performance reports and insights for marketing leadership

• Ensure timely execution and alignment with marketing objectives

Good to Have:

• Exposure to fintech or financial services marketing

• Experience managing content calendars and organic engagement

• Knowledge of marketing automation tools like HubSpot, Mailchimp, or similar

• Creative mindset with strong attention to detail

• Excellent communication and multitasking skills