Digital Media Platforms Specialist

Experience: 3–5 Years

Location: Bangalore

Work Mode: Work From Office

Department: Media & Performance Marketing

Employment Type: Full-Time

Key Responsibilities

Campaign Setup, Execution & Optimisation

Set up and manage digital media campaigns across platforms including Google Ads, Meta, TikTok, LinkedIn, DV360, and The Trade Desk.
Ensure campaigns are correctly configured with optimal targeting, creative, and budget settings.
Monitor live campaigns daily, adjusting bids, budgets, and targeting to meet KPIs and pacing requirements.
Run A/B tests on creatives, bidding strategies, and targeting approaches to improve performance.

Performance Monitoring & Reporting

Review daily campaign performance and identify optimisation opportunities.
Compile performance reports, insights, and recommendations for internal teams and clients.
Assist in preparing weekly and final campaign analysis reports.
Escalate performance issues proactively and ensure timely resolution.

Planning & Collaboration

Gather assets and plan upcoming campaigns to ensure readiness for launch.
Work closely with account managers and strategy teams to align execution with media plans.
Support client managers with data, insights, and recommendations to strengthen client conversations.

Troubleshooting & Continuous Improvement

Identify and resolve campaign issues related to delivery, performance, or technical challenges.
Stay updated on digital media trends, platform updates, and new opportunities in the media landscape.

Required Skills & Attributes

Tools & Platform Experience

Strong hands-on experience with Google Ads and Meta Ads Manager (mandatory).
Experience with TikTok Ads and LinkedIn Ads Manager is highly preferred.
Familiarity with programmatic platforms such as DV360 and The Trade Desk is an advantage.

Growth Milestones

In the First 3 Months

In 6 Months

In 12 Months

Identify process and performance improvements that add value to clients and the agency.
Confidently manage most digital media campaigns from setup to reporting.

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